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CNN: Words of wisdom there from one really big CEO. Tim Cook's firm has played a crucial role in inspiring a new generation of tech innovators. Apple's iPhone and of course the iPad were instrumental in sparking the so-called "mobile revolution." My next guest has been at the forefront of this new tech movement. His firm Kony has become a major player in the growing world of mobility software. Tom Hogan is the CEO of Kony, he joins me live in our studio to explain exactly what mobility software is. We're talking about creating apps, aren't we?

Tom Hogan: We are. Let me just start with, mobility is changing the way that we live, we work, and we play and I'm biased, of course, but I think it's arguably the most exciting part of the technology landscape today. And the thing that makes it really exciting is nobody today, no luminaries or visionaries, can fully anticipate all the new use cases and applications that will come our way over the next three to five years and make our lives dramatically better.

CNN: It's essentially what your business does, is you help big businesses create apps because that's what the customer wants now as well. They don't want to log on online, even if it's on a mobile device, they want to customize the app and that's a big deal for a company to create.

 

Tom Hogan: Absolutely, the statistics are overwhelming. 1.7 billion devices activated on iOS and Android, nearly fifty percent of online commerce comes from a mobile device, almost a billion Facebook mobile users, so it really is a consumer-driven movement. On the corporate side, the predictions are that twenty-five percent of global market leaders today will be dethroned over the next several years by these digitally savvy firms that get mobility and enable mobility as part of their business.

CNN: I'm already seeing, for instance, Google and completely rejigging their search results based on whether or not a site is mobile-friendly, let alone whether it has an app. And your biggest customers, what do they want, why do they come to you rather than be able to hire in the expertise and do it themselves in-house?

TH: Yeah, there's three reasons the people turn to Kony. Number one, the quality of our solution. So we focus on mobility. It's what we do, it's all we do, and we think we do it better than anybody else. Second is the world wants heterogeneity, they want flexibility, you see it every day. The diversity of platforms and operating systems whether it be Apple or Android or Windows or the mobile web, and so Kony embraces and gives customers that choice. And then last, I like to say we're sort of the Goldilocks in the world of mobility in that we're big enough to serve some of the world's largest brands, but we're small enough to be nimble and responsive.

CNN: When this company first started out trying to get those customers on board, because they've come on board quite recently just over the last five or so years, and again that goes hand in hand with the kind of technology that Tim Cook was talking about, your mobile devices like the iOS software and Apple. How difficult was it to convince these companies to spend millions on an app? It must have been quite a difficult conversation to have a few years ago.

TH: It is difficult because mobile has become so strategic that you don't want a science project, you want a company with stability that will be there for the next decade or so. But I think what powered Kony through that uncertainty was the quality of the solution and in the needs that it addressed in the market, which was to try to manage the complexity of mobility, enable great user experiences.

CNN: So what's the future from here? Where is this part of the mobile industry going? Because presumably it's changing.

TH: It is changing, it will continue to change. I think some of the things we'll see over the next three to five years will be via the advent of this Internet of Things. So think about sensors that monitor traffic and highways, or think about things like ingestibles. So you swallow a pill that transmits through an RFID chip the fact that you're adhering to your meds, or you get up in the morning and you hit a button that automatically starts your coffee makers. So linking those, and then the other thing that's coming, I think, is more analytics to not just provide information but to process that universe of information and help you, the mobile user, make better decisions or get quicker access to the things you need.

CNN: Tom Hogan, the CEO of Kony thank you very much for joining us, great to have you on the show then.

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