Mobile application development platform (MADP)

Mobile application development platform (MADP), also known as "mobile enterprise application platform," refers to the all-inclusive group of both services and products that allow mobile applications to be developed. With a wide variety of mobile devices, user groups, and networks, the development of mobile software can be extremely difficult. However, mobile application development platforms handle this problem because they are able to manage all of these different devices both when they are deployed and during the entire lifecycle of the mobile solution. MADPs are beneficial because their approach is both inclusive and long-term, which is a major improvement from standalone mobile apps. 

In practice, using an MADP means that a company can develop any given mobile app one time and then deploy the app to many different mobile devices, which includes tablets, ruggedized handheld devices, smartphones, and notebooks. The MADP will ensure that the app is compatible with each device that it is sent to without changing the way that the app functions. It is suggested that a company utilize an MADP if their needs meet the “Rule of Three,” which refers to a need for mobile solutions that either work together with three or more back-end sources of data, are compatible with three or more mobile apps, or work with three or more operating systems. 

Typically, MADPs consist of both a mobile client application and a mobile middleware server. The middleware server does not store data, but it manages data through security, system integration, scalability, communications, cross-platform support, and more. The client applications then connect to the server and are the driving force behind both business logic and user interface on any given mobile device.