Competing in an omni-channel world

We live in a world where business is happening across multiple devices. It starts on the tablet at home, moves to the laptop at work, and continues on the smartphone in the elevator between meetings.

This reality makes the idea of one computer and one phone per person outdated. Whether your users are employees or consumers, chances are they have several devices including desktops, laptops, smartphones, and tablets. They expect their omni-channel applications to work on any device, instantly, with a consistent user experience.

This expectation is driving the need for cross-platform development methods that cover all devices and OSs efficiently, effectively, and at scale. The omni-channel approach achieves this imperative. By leveraging cutting-edge technology, strategies, and services, organizations can bypass traditional hurdles and ensure that each and every user receives an optimized, outstanding experience.

The Kony omni-channel advantage

Kony’s approach empowers enterprises to take control of their digital strategy by delivering consistent, omni-channel application experiences across the multitude of devices available today and in the future. You can build an app once and provide device-optimized experiences to every digital edge – smartphones, desktop, tablets, and more – with the click of a button.

The Kony AppPlatform allows you to combine and orchestrate data from multiple sources – web services, legacy systems, and websites – to drive new application experiences that were previously impossible. You can build feature-rich, omni-channel apps that run in native, hybrid, and web-based deployment modes with true cross-platform development. And all of this can be done from a single code base without compromising the user experience.

Why omni-channel is a critical reality

When serving the app-hungry, always-connected, many-device population, business and IT leaders must take a omni-channel approach or face the prospect of falling behind the competition. As user expectations grow, organizations need ways to simplify and streamline omni-channel app design, development, deployment, and management. Hand coding apps for multiple devices is no longer an option. It’s too expensive, slow, and complex to manage.

A omni-channel, cross-platform development strategy addresses your need to support multiple devices without extra development costs or effort. You can develop an app once and deliver it to desktops, smartphones, and tablets without extra work. A true omni-channel approach encompasses tomorrow’s technology and devices as well. With Kony, you will not only support every phone, tablet and desktop on the market, you’ll be ready for wearables, the Internet of Things, and whatever else the future brings.

The omni-channel lifecycle

Whatever your starting point – a single-channel app or an enterprise-wide digital strategy – Kony provides you with the framework, process, and flexibility to do what you need today while preparing for what you may need in the future.

Our approach goes beyond just building omni-channel applications. An omni-channel strategy requires rethinking how we push apps and content to each user based on who they are, what device they're using, where they are, what security clearances they have, and more. We help you support your users’ omni-channel lifestyles with an integrated platform and methodology that place equal emphasis on cross-platform development, security, and seriously amazing experiences.

What's next

Leveraging Kony Apps for ready-to-run, multi-channel apps that ensure you will always be future-proofed for what’s ahead.

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Kony is the only platform provider that enables you to easily develop and deploy apps across channels from a single code base.

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Not all EMM solutions are created equal. Kony Management is a true enterprise-grade offering that will grow with your business.

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