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Independence Blue Cross Revitalizes Its Mobile Strategy and Positions Itself for Innovation

 

“Being able to leverage the same code base for mobile and desktop—that’s really what Kony brought to the table. Kony allows us to cost- effectively make changes quickly and deploy on different channels.”

- Ken Russo, Director of Enterprise Architecture and Consumer Mobile Solutions, Independence Blue Cross

 

 

“We delivered a beautiful mobile experience with customizations and powerful enhancements,” he said. “It was a raging success.”

- Ken Russo, Director of Enterprise Architecture and Consumer Mobile Solutions, Independence Blue Cross

 

Independence embarked on an effort several years ago to bolster its mobile presence. The insurance provider stitched together contracts with a handful of third parties. It then had one of those partners build a mobile application by screen scraping Independence’s member portal, which itself was built on older technology.

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The Solution

  • Deliver B2C mobile app for one-third the cost of outsourcing development
  • Able to roll out enhancements on a monthly basis
  • Reusing code reduces work on member portal by 80%
  • Refresh the member portal and introduce new capabilities in six months
  • Attract new workers in tune with expectations of Millennial members


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Visualize the possibilities

Kony Visualizer is an integrated, intuitive development environment for building fully native mobile and web applications across phones, tablets, wearables and desktops – all from a single code base. Download Kony Visualizer Starter Edition – free forever!

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